Just Drive!

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Right now over 600,000 drivers are holding their phones (National Occupant Protection Use Survey, U.S. Department of Transportation). WGBH, PBS KIDS, and the Connecticut Department of Transportation have teamed up with Ruff Ruffman to show kids the dangers of distracted driving.

With generous support from the Corporation for Public Broadcasting, WGBH has launched Ruff Ruffman: Humble Media Genius, an innovative broadband media-literacy pilot project for kids 6-11, designed to help them and their parents navigate their way through today’s technology-saturated world. And it’s all hosted by WGBH’s own Ruff Ruffman, the orange dog with the big personality!

So far over 58 million videos have been streamed across apps, Web sites, YouTube, and over-the-top services including Roku, AppleTV, FireTV, AndroidTV, YouTube and Chromecast.

Direction, Storyboarding and Animation by Flaming Medusa.

The project is a winner of a Parents’ Choice Gold Award.

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Client: WGBH

September 1, 2016