Saatchi & Saatchi needed a quick turn around production solution for this internal video for a client.
The purpose of the video was to educate the client’s employees on the personality differences between the two most popular customer profiles that patronize their products.
Saatchi & Saatchi brought a script, voice actor and the account’s creative team to oversee the work. Flaming Medusa created a storyboard, animatic, and several iterations of concept art to establish a style that would work with the client’s brand and professional audience. Upon approval of concept, Design layout and animation were carried out and the product was completed on schedule.
The resulting video was played at the client’s conference and enabled the client’s employees to better direct marketing and sales techniques based upon the customer profile that each product serves.