The skating Bearcat is a holiday e-card developed for the University of Cincinnati Athletics Department to fundraise for construction on their stadium.
We developed a concept of the UC Bearcat evolving through the various incarnations he has posessed over his time as UC’s mascot. He deftly carves a message with skates on the icy ground around the UC Campus.
At the end of the card, an interactive button encouraged watchers to visit a specially designed landing page and donate to the Athletic Association.
The e-card was sent out to Bearcats Athletics Department’s email list in a specially created email that Flaming Medusa also designed.