The skating Bearcat is one of several Christmas ecards that Flaming Medusa has created over time. This video is the animation that viewers saw when they clicked to watch the ecard from their inbox.
This piece was made for the University of Cincinnati Athletics Department to fundraise for improvements to their stadium. To bring Christmas and sports together for the Christmas ecard we developed this idea of the UC Bearcat evolving through his various incarnations as he deftly carves a message with skates on the icy ground outside the University of Cincinnati Campus.
At the end of the Christmas ecard, an interactive button encouraged recipients to visit a specially designed landing page and donate to the Athletic Association.
The Christmas ecard was sent out to the Bearcats Athletics Department’s email list in a specially created email that Flaming Medusa also designed.